Design Specialist-
-Driving enterprise growth through harmonious design principles-
With over 15 years in the industry, I am Sooraj, an Enterprise Digital Product Designer experienced in guiding product strategy for world-class brands like IBM, Harman, and Kyndryl. Having successfully managed large-scale digital transformations, I am now eager to take on new design challenges. I invite you to explore my work in my portfolio . I am available and keen to discuss my experience further with your team.
My professional journey-
Career #story
My last eight years have been focused on designing infrastructure-related digital products within the demanding environments of IBM and Kyndryl. This tenure provided extensive practical experience in two critical frameworks: IBM Design Thinking, which guided fundamental strategy, and LUMA Systems, which was later integrated to enrich our post-separation design execution.
I believe that meaningful design is the center of every successful product. Success is achieved by rigorously executing the design loop—Imagine, Prototype, Feedback, and Iterate—to ensure the final product resonates deeply with user needs before development begins. My approach is fortified by mastery of key methodologies and tools.
Core Expertise: IBM Design Thinking, LUMA system, Design Languages, Sketch, Figma, InVision, Adobe XD, Photoshop, Illustrator, Mural, HTML, Machine Learning for UX Designers, and Kibana Reporting.
The Design intent to Execution approach-
During my tenure at IBM and Kyndryl, I gained hands-on mastery of industry-leading design philosophies and proven methodologies, specifically IBM Design Thinking and LUMA Systems. My approach to every stage of production is now rooted in these rigorous frameworks, ensuring user-centricity and strategic alignment.
Integrate harmonious design principles-
# Designs
I recognize that an organization's Design System is the backbone of user experience. My practice involves strict adherence to established rules, creation of meaningful and reusable patterns, and actively contributing to system growth. When encountering edge cases, I prioritize reporting, documentation, and formally requesting new component additions from the Design System team
Analyze enigmatic corner- cases
#Technical
I recognize that corner use cases often necessitate returning to the design loop. To mitigate delays, I establish continuous, close collaboration with the engineering team from the outset. This partnership ensures swift discussion and iteration on potential solutions, preventing scope creep and maintaining momentum through the process
User empathy is non-negotiable
#Feedback
I view end-user feedback as the most critical input, understanding that users may articulate pain points more easily than solutions. I employ rigorous qualitative techniques, such as the Five Whys, to uncover the underlying needs and true motivations behind their stated preferences (what they don't want). This process ensures that feedback is carefully interpreted and seamlessly stitched into the design strategy.
Welcome to my professional portfolio. Within, you will find a curated selection of my work. Please explore the projects to gain a comprehensive understanding of my expertise and capabilities, and to see how I can deliver value for your next challenge.
Contact-
Imagine . Prototype . Feedback. Iterate. Build
Whether you have a project concept or an open design role within your organization, let's connect and discuss how we can transform your vision into a reality.